Customer Insights

Customer Intelligence Services

Customer Segmentation & Need Analysis

Combining the best data gathering approaches, MCG helps client to identify the most profitable customer segments, measure the effectiveness of a marketing campaign, assess changes in customer expectations, and also devise value maximization strategies to enhance their shares.

MCG combines deep industry knowledge, broad functional capabilities, and technical know-how to help our clients capture insights and create strategies for attracting, engaging, and retaining profitable customers. We look at customers from the outside in–turning everyday information into useful and actionable insights that can inform your decision-making. Here are some of the services we offer:

Our Service Offerings

MCG’s Customer Insights practice provides our clients with fact-based and penetrating insights from their customers. These insights and inputs from our customer insights analysts are often critical to key business processes such as product planning, new product development, distribution route planning and sales force development.

Our customer insights team interacts with clients to obtain a clear understanding of their products, services and business model. Extensive research is then carried out, that also involves exhaustive primary interviews with key customers, understanding their preferences and unmet needs. All our findings are mapped in an actionable model, with strategic recommendations from our experts.

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Research Based Management Consulting Services

At MCG, we understand that everyone’s business challenges and needs are unique. That is why we can help simplify your plans by addressing your complete financial well-being and build a team around your needs and goals.

Talk to an advisor today and get started on your short- and long-term business and financial plans. MCG's advisor is ready to help you.